With over 135 years of combined experience in the industrial power supply industry, Fundamental Power Solutions needed a website that conveyed their authority in their domain while increasing their lead conversions.

Project Objectives

  • Develop a responsive, brochure website highlighting Fundamental's wealth of industry experience and their innovative solutions for the power supply needs of large scale projects.

  • Increase lead generation.

  • Promote their rental services for electrical power generating equipment.

  • Online access to technical documents like product manuals, spec sheets and operating guides.

  • A Case Study library providing insight to Fundamental's capabilities across a wide-range for industries.

Discovery & Design

When designing a forward-thinking technology company's website, like Fundamental Power Solutions, function and form are critical. The overarching purpose of Fundamental's site is to instill confidence in their abilities.

While the site was designed to tell the history and capabilities of Fundamental, it was still important that potential customers can easily get a quote or contact Fundamental's staff.

The 'Contact' button is visible for every section of the website, meaning there's no requirement on the visitor to find a way to contact them.



By using the 'show, don't tell' technique we were able to give real-world examples of how Fundamental has worked with each industry type listed. Not only does this make for a more informative and interesting site, it also does wonders for industry specific search results.

To support Fundamental's rental equipment business we not only included their products and their specific information along with images, we also included their product manuals, spec sheets and guides. This makes the site more than just a sales tool, but also a support tool for clients to help themselves.


Site Launch

When the Fundamental's site was completed, we assisted in changing the previous version of the site to the new one, along with standard Google Search Console support.

As Fundamental is regularly updating their inventory and Case Studies, we provided in-depth tutorial sessions so their team was able to make any updates they needed.


Are you ready to develop your own website for your business? Let's get the ball rolling today.



203-50 Lonsdale Ave, North Vancouver, BC