Rep Your Colours is a premium sports apparel shopping experience, offering a mix of unique vintage sportswear and top quality current gear.

We developed the business's online presence facilitating their custom jersey and auctionable items on Shopify.

Project Objectives

  • Develop an online store using Shopify offering premium sports jerseys and memorabilia.

  • Install customization tools allowing customers to personalize their jerseys with unique names, numbers and patches.

  • Include a 'Wishlist' feature to the Online Store, allowing customers to favourite and provide lists to others.e

  • Integrate an Online Auction tool for one-of-a-kind memorabilia offerings.


Discovery & Design

The first steps in this project involved Hope Media House and Rep Your Colours to determine the style and design of the online store.

As Rep Your Colours provides a wide range of products we needed a Shopify theme that could handle a vast inventory with the ability to highlight the quality of the goods.

Due to the large inventory size, designing an easily navigable menu and organizing products into similar products, such as team location and uniform type (Current, vintage, autographed, etc.) was also a major component of the design process.



Following the selection of the Shopify Theme, organization of the product inventory structure we began the development of the store itself.

Two of the unique features to Rep Your Colours store is the personalization options and auctionable items.

One of the unique options to Rep Your Colours is the ability to customize your jersey with any name, number or jersey patch. We developed a customization form-set that allowed for customers to select from NHL team's current rosters, or to write their own name and select a number.

For one-of-a-kind memorabilia, Rep Your Colours operate auctions through the Shopify site, setting starting prices, bid minimums, automated messaging and much more.

Product Launch

Prior to the launch of the Rep Your Colours, we assisted in organizing the business details, like provincial taxes, shipping and customer live-chat.

Also setup were 'Abandoned Cart' notifications and Member-Login option allowing for Customers to join a mailing list for Rep Your Colours.

Our final step to the product launch was the submission of the store to Google Search Console to ensure Rep Your Colours will be prominently presented to prospective sports gear enthusiasts!



Are you ready to develop your own Online Store for your business? Let's get the ball rolling today.



203-50 Lonsdale Ave, North Vancouver, BC